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J.C. Penney is channel agnostic: CEO at Shop.org's FirstLook
ORLANDO, FL – The inevitable death of companies that do not evolve was the rallying cry of J.C. Penney chairman/CEO Mike Ullman, yesterday's morning keynote speaker at Shop.org's FirstLook conference. After a brand video introducing the hip new J.C. Penney brand, Mr. Ullman delivered the speech to a packed hall just hours after the announcement that J.C. Penney had partnered with the Polo Ralph Lauren Group for an exclusive line.