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Why a Speech is Not a Speech
By Jay Conrad Levinson and Michael W. McLaughlin, the authors of Guerrilla Marketing for Consultants The demands of speaking are substantial, but so are the potential rewards. Research shows that, in selling, a demonstration is 50% more effective than the most glowing testimonial. A speech demonstrates what you and your business can do. It also lets your audience see first hand how you think and work. More...