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Toyota's Latest Word Of Mouth Program
According to all the word of mouth blogs and books good Buzz marketing has anywhere from two to seven steps. Everyone agrees on these two fundamental requirements for great Buzz marketing though: 1. Offer a great product or service and 2. Encourage people to talk about how great it is. All the year-end business news is focusing on Toyota's success in 2006, including big growth, increased market share and, yep, great innovative products. Another area in which the makers of my beloved Tacoma shine is word of mouth marketing. People talk about Toyota. Now Toyota is doing even more to guide jump start that conversation. The concept is great, every owner of a Toyota hybrid can submit a reason why they love their Toyota Hybrid to the site at toyota.com/hybrid. Even people without Toyota hybrids have joined in. Today there are almost 10,000 comments posted by consumers and Toyota is now asking hybrid owners to post videos to the site. The upside for Toyota? Free, passionate and sincere marketing, not to mention tons of links and media coverage.