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Kathleen Patten to lead conservative DMer Richard Viguerie's agency
Conservative direct marketer Richard A. Viguerie is stepping down as president/ CEO of American Target Advertising Inc., handing over those responsibilities to chief operating officer Kathleen Patten. Mr. Viguerie, who retains his chairman title at the Manassas, VA-based direct marketing agency, will focus more on client relations, strategic planning, the development of an Internet-based project and his commitment to conservative political causes.