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Customer Survey Whitepaper: 5 Keys to Customer Driven Marketing
Perseus/WebSurveyor just released a whitepaper on proper customer survey techniques in conjunction with Marketing Profs. As with any whitepaper it's a marketing tool used to promote their survey software, but the paper is well written and contains several good nuggets of information. "5 Keys to Customer Driven Marketing: Unlocking the Power of Customer Feedback to Transform your Business" can be downloaded at http://www.perseus.com/lp/dm0612i.html. You'll need to fill out short form with your contact information.